19:12
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Quality content must be valuable, unique and
engaging.
engaging.
It must be valuable because people need a reason
to visit your blog. This value will have different
forms, depending on the type of blog that you have.
Readers of a tech news blog, for example, will get
value if the posts keep them informed and up to
date with the latest tech developments. Readers of
a humor blog, on the other hand, will get value if the
posts entertain them and make them laugh. The
important thing is to make sure that your readers
will get something in return for the attention they
will lend to you.
Quality content must also be unique, else people
won't need to visit your blog to read it. If you start a
news blog and simply write about all the stories that
appear on the New York Times, for example, you will
have a hard time finding readers, because most
people will prefer to visit the original source.
Finally, quality content must be engaging. Blogs
became immensely popular on the Internet because
they transformed monologues into conversations. If
you want a popular blog, you need to build a
community around it. Practically speaking, this
means that you should write with a personal touch,
share your opinions where appropriate, ask direct
questions to your readers, use their comments as
base for your posts and so on.
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